All beginnings, all possibilities, all inventions and
fixes, discoveries and leaps into the unknown
come thanks to creativity. We’ve used it as the
springboard to starting companies, creating value,
developing products, designing communications,
inspiring talent and just having fun.
We’re passionately committed to creativity as
the lightning in a bottle. It lies in finding the
surprising starting point, the epiphany in a human
relationship, the startling new connections made
by fertile minds. It doesn’t belong to the few. It can
be learned and brought to bear on any challenge
by anyone. Creativity is the crucial difference
between same-old and stratosphere.
Innovate or die: The battle cry
of modern business.
Innovation is the greatest need in organizations
today, and creativity is the spark that drives it.
Yet we work in environments that squash creativity
at every turn. Fear of failure, intolerance of failure,
outdated “best practices,” poor collaboration,
time to do but no time to think. And we wonder
why the status quo rules.
So how do you light that spark—how do you
use creativity to transform a culture of “stand and
deliver” to one of “dream big and implement”?
Most of us operate on the assumption that
creativity is the domain of a “talented” few with
unique ways of thinking and the word creative
in their title. Not true. If you have people under your
roof, you have creativity. You just have to free it,
foster it and put it to work in any aspect of business
from sales to marketing to operations to finance
From inspiration to provocation to surprising
solution, creativity offers the greatest opportunity
for change and growth. It can become your best
competitive advantage and your corporate
lifeblood. Sparkstarters can help you get creativity
working for you.
We’ve been in your shoes. We are in your shoes.
We’re creative directors, strategists and
marketers who have helped build some
of the world’s most innovative brands.
Innovators, startup founders, designers,
writers, cultural anthropologists and
educators who know your world because
they work there. We’ve used the power
of creativity to successfully transform
businesses of all kinds. We’re hands on,
brains on change agents who have
earned billions for companies including
American Express, Anheuser-Busch, Apple,
Campbell, Coca-Cola, Ford, Hyundai, IBM,
Johnson & Johnson, Kraft, Kimberly Clark,
Nike, Nissan, Unilever and VW.
Among us we’ve launched the Apple Store,
the iPhone and iPad. We were behind Dove’s
Campaign for Real Beauty and developed
the Hershey Store in Times Square. We’ve led
or founded full-service ad agencies, Fortune 500
companies, world-beating interactive agencies
and design companies. We’ve also taught inside
a classroom and know how to impart what we’ve
learned in a way that will inspire.
Our greatest successes have a common
denominator: the creativity inside the many
companies we’ve worked with.
Creativity can solve problems, pull opportunities
from nothing, move and shake markets. Sparkstarters
can engage your department, leaders, or entire
company in new ways of approaching invention and
overcoming obstacles. It all starts with tapping into
your organization’s innate creative ability.
Customized, facilitation, collaboration, provocation, inspiration and seriously dirty hands.
We work with companies and organizations to
analyze their landscape, identify challenges and
goals to help bring about business and cultural
transformation. We customize, curate and create
a two day course structure specifically for each
client. We’ll work with your team to deconstruct the
status quo, challenge and inspire to create new
possibilities within your organization. And leave
you with the tools to ensure ongoing evolution.
Looking for a continuous stream of innovation?
Perhaps a venture advisor, a creative director,
and the former CMO can help.
How do you integrate teams after a merger?
Let a respected former CMO, a cultural
anthropologist, and a collaboration-minded
creative director guide your team.
Need to develop expertise in the ever-changing
digital world? A digital entrepreneur and tech
blogger, a world-class designer, and tech startup
advisor with a background in brand building and
communication can offer a deep dive.
Seeking a new way to bring a product or service
to market? A cultural anthropologist, a digital
entrepreneur and a venture advisor, can help you
find unique ideas and continue to think like
entrepreneurs going forward.
Elvis will not leave the building. (We’re with
you for the long haul). A Sparkstarter learning experience continues after your program
ends. Our partnership includes a proprietary
platform for ongoing dialogue between your
team and our instructors. Our closed site allows
your team to keep talking to their program
leaders as they implement new ideas for three
Coming to a city near you.
For individuals and teams of professionals who
would like to have the opportunity to learn from
the Sparkstarters, we will begin scheduling open
enrollment sessions in cities across the United States
in 2013. The first session will be for Marketers in
San Diego in early spring. To find a Sparkstarters
session or inquire about bringing one to your city
please contact us below.
Get in touch with us soon.
Spark the creativity hidden in your company by
contacting Sparkstarters today. With you, they will
identify your challenges and customize a two day
program that they will facilitate on your premises.
Get in touch with us today:
Rick Boyko, Louise DiIulio
Office: +1 212 967 0091