All beginnings, all possibilities, all inventions and
fixes, discoveries and leaps into the unknown
come thanks to creativity. We’ve used it as the
springboard to starting companies, creating value,
developing products, designing communications,
inspiring talent and just having fun.
We’re passionately committed to creativity as
the lightning in a bottle. It lies in finding the
surprising starting point, the epiphany in a human
relationship, the startling new connections made
by fertile minds. It doesn’t belong to the few. It can
be learned and brought to bear on any challenge
by anyone. Creativity is the crucial difference
between same-old and stratosphere.
Creativity can solve problems, pull opportunities from nothing, move and shake markets. Sparkstarters can engage your department, leaders, or entire company in new ways of approaching invention and overcoming obstacles. It all starts with tapping into your organization’s innate creative ability.
Innovate or die: The battle cry
of modern business.
Innovation is the greatest need in organizations
today, and creativity is the spark that drives it.
Yet we work in environments that squash creativity
at every turn. Fear of failure, intolerance of failure,
outdated “best practices,” poor collaboration,
time to do but no time to think. And we wonder
why the status quo rules.
So how do you light that spark—how do you
use creativity to transform a culture of “stand and
deliver” to one of “dream big and implement”?
Most of us operate on the assumption that
creativity is the domain of a “talented” few with
unique ways of thinking and the word creative
in their title. Not true. If you have people under your
roof, you have creativity. You just have to free it,
foster it and put it to work in any aspect of business
from sales to marketing to operations to finance
From inspiration to provocation to surprising
solution, creativity offers the greatest opportunity
for change and growth. It can become your best
competitive advantage and your corporate
lifeblood. Sparkstarters can help you get creativity
working for you.
We’ve been in your shoes. We are in your shoes.
We’re creative directors, strategists and marketers who have helped build some of the world’s most innovative brands. Innovators, startup founders, designers, writers, cultural anthropologists and educators who know your world because they work there. We’ve used the power of creativity to successfully transform businesses of all kinds. We’re hands on, brains on change agents who have earned billions for companies including American Express, Anheuser-Busch, Apple, Campbell, Coca-Cola, Ford, Hyundai, IBM, Johnson & Johnson, Kraft, Kimberly Clark, Nike, Nissan, Unilever and VW.
Our greatest successes have a common denominator: the creativity inside the many companies we’ve worked with. Among us we’ve launched the Apple Store, the iPhone and iPad. We were behind Dove’s Campaign for Real Beauty and developed the Hershey Store in Times Square. We’ve led or founded full-service ad agencies, Fortune 500 companies, world-beating interactive agencies and design companies. We’ve also taught inside a classroom and know how to impart what we’ve learned in a way that will inspire.
Customized, facilitation, collaboration, provocation, inspiration and seriously dirty hands.
We work with companies and organizations to
analyze their landscape, identify challenges and
goals to help bring about business and cultural
transformation. We customize, curate and create
a two day course structure specifically for each
client. We’ll work with your team to deconstruct the
status quo, challenge and inspire to create new
possibilities within your organization. And leave
you with the tools to ensure ongoing evolution.
Looking for a continuous stream of innovation?
Perhaps a venture advisor, a creative director,
and the former CMO can help.
How do you integrate teams after a merger?
Let a respected former CMO, a cultural
anthropologist, and a collaboration-minded
creative director guide your team.
Need to develop expertise in the ever-changing
digital world? A digital entrepreneur and tech
blogger, a world-class designer, and tech startup
advisor with a background in brand building and
communication can offer a deep dive.
Seeking a new way to bring a product or service
to market? A cultural anthropologist, a digital
entrepreneur and a venture advisor, can help you
find unique ideas and continue to think like
entrepreneurs going forward.
Elvis will not leave the building. (We’re with
you for the long haul). A Sparkstarter learning experience continues after your program
ends. Our partnership includes a proprietary
platform for ongoing dialogue between your
team and our instructors. Our closed site allows
your team to keep talking to their program
leaders as they implement new ideas for three
Going beyond the expected should be expected.
Sparkstarters are all-star creative coaches who’s experience and expertise delivers a creative collaboration program unlike any other, but don’t take our word for it:
"Sparkstarters captivated us for two days with their expertise and teaching. Every aspect of the course was a masterclass but not just in the actual content. It was a Master class in presentation skills, the power of storytelling, how to own and work a room and how to wear enormous success lightly so everyone is in awe of you and likes you! I feel truly honored to have been part of something special."
Angela Johnson, EVP Managing Director, Ogilvy Chicago
"We used Sparkstarters to wake-up our account directors to recognize the power of their position to inspire and sell a superior creative product. It surpassed expectations and I am sure inspired a more courageous team of agency leaders."
Nina Abnee, EVP Account Management, Leo Burnett
"Sparkstaters is truly a unique experience that can foster greater collaboration, creativity and respect at every level of an organization. I highly recommend it to any agency, marketer or media company that deals in the world of creativity."
Joe Zubizarreta, Chief Operating Officer, Zubi Advertising
"We gave Sparkstarters a specific brief addressing one of our toughest problems. Their two day program was laser-like, and went well beyond our expectations. Their fresh perspective opened up our minds and gave us the jolt we needed. We were stuck on a sticky problem, and they unstuck us."
Steve Chavez, CCO Leo Burnett Detroit
"Sparkstarters assembled a custom team of industry all-stars that spent two days with us. In that small amount of time they were able to initiate a foundational shift of our collective mindset and left us with an actual plan that we were vested in as well as the road map for putting that plan into action."
Ian Jones, EVP, Group Account Director, Leo Burnett Detroit
Get in touch with us soon.
To fire up creative collaboration and spark the creativity hidden in your company contact Sparkstarters today. With you, they will identify your challenges and customize a two day program that they will facilitate on your premises.
Get in touch with us today:
Office: +1 917 972 8620